what we do
We help organizations get better at getting better.
LEARN MOREEvery organization now has exponential potential.
More knowledge.
More ideas.
More talent.
More opportunities.
When people have greater capacity, intelligence is available when it’s needed, and better ways of working begin to compound, an organization can do more than it could before.
01 / STRATEGY + OPERATING SYSTEMS
We help organizations work better together.
Clarify where you and your team are going.
Align people, processes, technology, and decisions required to get succeed.
Strategy / Transformation / Company OS / Leadership / Operating Models
02 / BRAND + GROWTH
Make what you do matter more.Brand creates meaning.
Product creates value.Growth connects the two.We build systems that help organizations earn attention, customers, loyalty, and momentum.
Brand / Growth / Commerce / Customer Intelligence / Go-to-Market
04 / EXPERIENCE + COMMUNICATIONS
Make complex things clear.Good ideas need a way into people's lives.We turn strategy into stories, interfaces, environments, experiences, and communications people can understand.And remember.
Experience / Communications / Storytelling / Digital / Culture
We help people leverage operational systems to do more of what they do best.
Transformation becomes real when people understand it, trust it, and know what to do next.We help leaders and teams build the confidence, skills, practices, and tools to move forward.Executive Education / Talent / Workshops / AI Literacy / Training / Enablement
Surplus' AI OS playbook's human-enablement framework supports this particularly well: it centers purpose, evolving roles, skills, contribution, and recognition so people can understand how their value changes as machine capability increases.
Storytelling across all channels with imagery and video is an essential capability for marketers. TPI's team of writers, artists, and producers worked throughout Hollywood and Silicon Valley's best brands and want to work with you to elevate yours.
