About

Navigating The Digital Sublime

A Brave New World

La Mer Walker is a designer, strategist, venture builder and transformation leader whose career has moved across advertising, brand, digital products, emerging technology, venture creation and organizational design. His practice has always lived where disciplines converge—and where new possibilities create both opportunity and uncertainty.

La Mer Walker

La Mer Walker – Founder & Chief Creative Officer

An enduring metaphor for that work comes from J.M.W. Turner’s storm paintings. Turner captured people and machines confronting forces larger than themselves: turbulent, beautiful, disorienting and filled with possibility. La Mer came to see our own technological moment in much the same way. The Digital Sublime describes an era in which technology is advancing faster than our ability to comfortably understand it—and the task is not to escape the storm, but to learn how to navigate it.

That idea has followed La Mer through a career spanning creative direction, experience design, product development, venture building and enterprise transformation. His work has brought him alongside global companies, founders, investors, technologists, creatives and mission-driven organizations—helping turn emerging ideas into brands, products, businesses, experiences and operating systems.

Today, that multidisciplinary practice comes together at Surplus Ventures.

Surplus combines strategy, design, technology, AI, product, brand, growth, talent and organizational transformation to help client partners make sense of complexity and turn possibility into practical advantage. Rather than treating these as separate disciplines, La Mer approaches the organization as a connected system—aligning people, knowledge, technology and execution around the outcomes that matter.

The ambition is simple: fully support every partner I'm privileged to support to grow their organizations and business outcomes with the best cretaive and technological capabilites leading to success.

Clarity. Capacity. Capability.
This is Surplus.

what we deliver

Capabilities

Business Strategy & Optimization

Assess the whole system.

Strategy
Operating Models
Transformation
Culture
Leadership

Creative Strategy & Design Systems

Give ideas form.

Creative Direction
Design Systems
Identity
Experience

Brand Communications

Make meaning clear.

Positioning
Messaging
Story
Communications

Product, Ops & Venture Design

Build what's next.

Venture Creation
Product Strategy
UX
Prototyping
Procution
Launch & Scale

Decentralized Business Protocols & Infrastructure

The new Internet of Value business opportunities are here and SUBLYM's team and strategic partners have proprietary tools and successful methodologies for propelling our partners boldly into the future of digital business.

Talent, Teaming  & Enablement

Enterprise AI
Knowledge Systems
Automation
Workflow Design
Executive Education
Workshops
Training
CoachingAI Literacy

Growth & Performance Marketing

Digital and traditional media channels continue to accelerate the pace of change in awareness and consumption. SUBLYM's team of growth architects and engineers works from the earliest stages with creative to fine tune your brand's message and transactional capabilities to ensure success.

Content Production & Delivery

SUBLYM's creative team of writers, producers, production artists and growth architects have built many of the world's best brands successfully launched content initiatives. Whether television or social media focused, your brands story world will come to life in powerful ways with SUBLYM.

Extended Client Partner Support

We have and want to continue working with challengers of the status quo on their vision for business success. Our account service model is tailored to your needs and SUBLYM's creative processes to ensure we enjoy the journey as much as arrival at success.